With a firm believing that all women have a little inner princess hidden somewhere – as different as she may be, Ida Sjöstedt has made it her mission to lure her out.
This has made her work a feminist act within the Swedish fashion industry, long before feminism was as much on the radar as it is now
Setting up her label in 2001 Ida Sjöstedt has been a pioneer on the Swedish fashion scene when it comes to evening wear and bridal fashion, introducing glamour to a fashion scene mostly known for functionalism and simplicity.
With her roots in tailoring and a fashion degree from London’s University of Westminster,
Ida Sjöstedt has always kept her heart close to UK style, creating each piece in her collections with a certain je-ne-sais-quoi