Ida Sjöstedt

Dressing riot girls, fairytale princesses and everyone else in between.

Ida Sjöstedt has been serving fantasies for two decades. Since she launched her eponymous brand, the Swedish designer has remained unapologetically steadfast in her vision of tulle, lace and in-your-face femininity. “Every woman, no matter what their style is, has this little inner princess that wants to come out sometimes,” says Sjöstedt. “I’m designing for her.”