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In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.

By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast. 

UGG took the New York Fashion world by storm in the early 2000's, evolving from boots and slippers to stylish luxuries that graced the pages of Vogue.